Apple, Siri Deserves Better | Why Siri Needs a Steve Jobs AI Moment

Apple, I love you. I’ve never loved a computer until I got my Mac. It changed how I think about technology – it felt like it just worked, like it was built with care for the person using it. That’s why this is coming from love, not hate. But let’s be honest: you are falling behind in the AI race, and Siri is the proof.

The AI race is on – and it shouldn’t even be a race. Apple has everything it needs to win this hands down. The infrastructure. The manufacturing power. The best hardware and custom chips. Piles of cash. An absurd amount of talent. This should have been over before it started.

I get why you’re slow to move. You care about privacy and don’t want to train massive models on people’s personal data. That’s commendable. But here’s the reality: most of us don’t care if you know what socks we buy or what toothpaste we use (Smartmouth, by the way). Google knows. Facebook listens all the time. The truth is, people don’t need a PhD-level assistant that mines their entire life — we need an assistant that actually assists.

And here’s proof it’s possible. On my Mac, I made Siri remember things. With nothing but Shortcuts and a simple Python script, I can say, “Hey Siri, remember my favorite place is my couch.” Later I ask, “Hey Siri, what’s my favorite place?” and she answers: “Your favorite place is your couch.” If I can build that on my own, imagine what Apple could do if you made it part of Siri natively.

But instead of building this, most of the big players are chasing cloud-based mega-models, trying to tie everyone into yet another subscription service. Nobody wants that. Nobody wants to rent their assistant the way they rent streaming services.

My vision is simpler, and in line with what families actually need:

A brain box. Two tablets. And a robot.
The brain box sits in the home. One tablet in the kitchen, one in the living room. You talk to your AI companion as naturally as family. Cooking tips. Scheduling reminders. Helping the kids with homework. Reminding them to feed the dog.
The robot doesn’t need to build space stations. Just sweep, mop, load the dishwasher, fold laundry. Run for 4 hours, recharge itself, and keep the household stress down by giving people back their time.

It would be as easy to set up as plugging in an Xbox. A true household assistant — with memory, with presence, with heart – all tied to the main brain box, private and personal, not tethered to a giant datacenter.

Yes, maybe the first version of this costs $40–50K. But with Apple’s scale and infrastructure, that cost could come down dramatically. This is a trillion-dollar opportunity. Not a smarter Google, not a subscription AI, but a true family assistant.

And that can grow into wearables – glasses, necklaces, brooches, hats — whatever people want. Small mic + camera + speaker devices, all pointing back to the home brain box. Always there, always private, always personal.

Do you see the opportunity you’re missing? You could own this. Sell it in packages: first the brain box and tablets. Then the robot. Then wearables. Partner with someone like FigureAI if you need to – they’re already pushing humanoid robotics forward. And just like the Mac and iPhone, the device would belong to the person, not the cloud.

Beyond families, there’s also a huge opportunity to help veterans. So many veterans could benefit from this kind of assistant in their homes – not just to handle daily tasks, but to provide real companionship. A system that listens without judgment, remembers their stories, and offers a sympathetic ear when they need it. For veterans dealing with isolation, stress, or the challenges of everyday life, an AI assistant like this could make a real difference.

That’s the kind of product Steve Jobs would have demanded – urgent, bold, uncompromising. Apple, you need that energy now. Siri was first, but now she’s falling behind. The world doesn’t need another search engine with a personality. We need a true assistant.

And I’m not just ranting. I’m building. I’ve started work on my own project – Goose 1.0 – running on an NVIDIA Jetson, with my sights set on memory, voice, and real-world AI assistance. I’m even trying to find donors for hardware to push the vision further. If I, one person, can take steps toward this, what excuse does Apple have?

Apple, I love you. But you’re about to be out of the race. Kick it into gear. Bring the urgency back. You don’t need massive datacenters sucking up compute – the people at home can power their own devices. You just need to give us the tools.

The world is waiting. Siri deserves better.